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The Global Online Gaming Market
PartyGaming operates in the global online gaming sector, a relatively small but growing part of the total global gaming market.
The nature of the internet means that geographical boundaries do not apply and online gaming customers can access sites from almost anywhere in the world. As with other forms of eCommerce, increased availability and take up of broadband services throughout the world in recent years has been a major influence on the growth in online gaming. Other key influences include the popularity of gaming generally and the reinvestment of high financial returns by online gaming companies in marketing and promoting their services across the globe.
The continued expansion and take up of broadband across the world is expected to continue to have a positive influence on the growth in global online gaming revenues. Increasingly, gaming is recognised as being a mainstream leisure pursuit for adults to enjoy in a variety of different ways and online gaming is becoming one of the most popular formats.
