Games
Our Alliances
PartyGaming has been successful in developing alliances with several trusted ‘blue chip’ brands with a view to generating additional revenue by using their brands, products or media. We have developed four basic alliance models to maximise the potential of these opportunities:
White labels
We enable companies to brand their own online gaming operation. We supply the games, payments and customer service; they supply the brands and offer them through their own online sites.
PartyGaming's systems power ITV’s online gaming offering through a variety of brands including ITV Poker, ITV casino, ITV bets, ITV bingo, Friends Reunited Poker and Emmerdale Bingo.
Brand licensing
This is about using well-known brands owned by the likes of Hollywood studios and media companies for games developed by us and offered through our gaming channels.
PartyGaming has created a range of online slot machine games based on four of Paramount Pictures blockbuster films –Top Gun, The Godfather, Saturday Night Fever and Mission:Impossible.
Super Affiliates
This alliance structure allows third-party websites to offer their users the opportunity to click through to our suite of games and access some or all of the Party brands.
The Group’s alliance with the English Football League provides access to over 2.5 million adults that are fans of over 70 football clubs and which can now access both PartyPoker and PartyCasino via their football club’s website.
Product licensing
We don’t have a monopoly on good ideas, so we have created a structure that allows us to access someone else’s games but with our brands and on our gaming platform.
Through an alliance with Sporting Index, the Group is now able to offer a comprehensive fixed odds horse racing product on both PartyBets and Gamebookers, increasing the quality and appeal of the Group’s sports betting product and drawing upon the considerable expertise of the team at Sporting Index.
Latest report
Annual Report
Read about our success last year and how we aim to take our winning strategy and push for growth in 2008.
Annual Report 2007 (6 Mb PDF)
Useful resources
- For analysts
- For journalists
- For players