Responsibility
Our Approach
We have a wide range of stakeholders, each of whom has differing views and demands as to how PartyGaming should conduct its business activities. As the breadth and number of our stakeholders continues to grow, so the spotlight and demands on our business and our industry intensifies.
Attaining high standards and being professional and ethical is not an option; it is a ‘must do’ if we are to achieve our long-term objectives. As a purely online business, we recognise the risks and potential damage to our business and reputation if we fail to meet anything less than the highest standards of professional and ethical conduct – we may fail to meet certain licensing obligations but just as important, dissatisfied customers will simply click away to a competitor. To help manage our stakeholder relationships, we have established a framework comprising a series of policies that define the way in which we interact with each of our key stakeholder groups.
Responsibility is more than just risk management. We believe that a positive and proactive approach can reap superior long-term returns for our shareholders by attracting respect from stakeholders, all of whom can enhance our business reputation and help to create future opportunities.
As the business has developed, we have sought to embed a number of corporate and social responsibility ('CSR') policies into our key business strategies, reflecting the fact that being responsible is important for our business, our community and our stakeholders.
The Group Finance Director has executive responsibility for CSR matters while our approach to CSR related issues is overseen by the Ethics Committee of the Board. The Committee not only has responsibility for overseeing our CSR policy framework, but crucially, also the implementation of these policies in practical terms. The Committee is chaired by Tim Bristow and its other members are Michael Jackson, Lord Moonie, Emilio Gomez and Rod Perry. The Committee has a broad remit that includes responsible gaming, fairness of gaming platforms and community and charitable contributions.
GamCare
PartyGaming was one of the first online operators to be certificated by GamCare, a registered UK charity and an authority on the provision of information, advice and practical help in addressing the social impact of gambling.
Know Your Limits
We are committed to providing a secure and responsible online gaming environment.
Our position on responsible gaming is clear: we want everyone who plays at one of our online sites to be there for the right reason – to have fun.
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